You’d be forgiven for thinking that Autodesk’s SketchBook Mobile is just a fad which ranks down below on the App Store earnings chart. I mean, how popular a pro-grade paint and drawing software costing two bucks a pop can become in this freemium economy? You will probably be surprised to learn it amassed a cool seven million paid downloads on the App Store thus far. This would mean revenues in the range of fourteen million dollars for the company, or about $9.8 million after Apple’s customary thirty percent cut. Bloomberg has the story:
The San Rafael, California company benefited in ways more than just direct revenue from paid downloads…
Their profile and visibility heightened as a result of the program’s popularity among the iPhone crowd, the CEO told the publication. The aforementioned SketchBook Mobile app is a $2 download for the iPhone from the App Store. A Free version for iPhone is also available. The Pro release for the iPad can also be found, priced at five bucks, in addition to a free of charge iPad download with fewer features.
