Apple preps .Mac upgrade We hoped for it, we dreamed of it, we even chanted ourselves silly so one day Apple would make .Mac worth paying for. Well, looks like our hopes may be answered, with news of a re-branding of the service. A name change just won’t be enough, so we rather hope for new features, too. Steve Jobs iPhone He invented the iPhone, you know, it says so right here. And the device will offer video conferencing and GPS, video recording and a blogging app. Yippee!! Sync solutions Could the wave of syncronisation solutions reaching the Mac be connected to work completed in preparation for the mooted .Mac upgrade? We’d ask the developers, but they won’t break an NDA. Check these apps: MarkSpace – Missing Sync for Windows/Palm Nova – FoneLink 2.0 for Macs. Filming the commercials Apple seen filming commercial at New York Fifth Avenue Store. We see no sense repeating this, when those enthusiastic eagle-eyed watchers at The iLife have a live blog, pictures and everything. Rumour has it Apple was filming a commercial for the new 3G iPhone. (Oh yeah, the iLife servers are being hammered right now, expect slow loads etc., etc..) Knowledge is power “Education is in our DNA,” Apple executives are prone to say, and with the company now being the biggest laptop seller to US education – bigger than those fraudulent, deceptive and false advertising types over there at Dell – then it’s pretty clear Apple’s preparing to up the ante to consolidate its place in the market. The company will next week launch a promotion to those eligible under its student discount scheme, offering the best set of incentives yet to stimulate sales. A little bird told us that some think an iPod touch may be part of the tantalizing temptation, as Apple weaves together another slice of its wireless ecosystem.
